Why we do the things we do - Cialdini's Principles of Persuasion

What makes people do the things they do - and how can we influence their choices?

In today's episode, Vanessa Davies and Josie Steinson, optimisation enthusiasts at Simplyhealth, discuss what they've learned about Robert Cialdini's 7 Principles of Persuasion in their CXL Mini-Degree programme and how it applies to their roles in digital marketing and web optimisation.